Kane Brown has teamed up with Coleman for a new limited edition collection inspired by life on the road, summer outside and the products he already uses with his family and touring crew.

The Coleman x Kane Brown Collection marks the outdoor brand’s first ever music partnership, with Brown also becoming its first country music ambassador as part of a wider multi-year deal.

The first release includes a Steel-belted Hard Cooler, Soft Cooler Sling and Stainless Steel Tumbler, all featuring custom colours and Brown’s now-signature “KB” branding. A collapsible Snap n Go cooler is said to follow later this year.

What makes the partnership work is that it does not feel like Brown’s name has simply been added to a product. Coleman previously sponsored his The High Road Tour, with its gear used backstage and on the road, while Brown helped select the designs and products based on how he spends his time at home, at the beach and between shows.

Brown underlines his excitement, “I love the line I was able to create with Coleman. From the cups that we use on stage every night to toast the fans to the limited-edition Snap 'N Go cooler, coming this Fall. I have really enjoyed working with the Coleman team on this collection and showing fans the products I use at my home, on the road, and at the beach. I hope everyone enjoys them as much as I do”.

The launch was celebrated at Kane Brown’s new bar in Nashville, Kane Brown's On Broadway, where friends and family were given a special first look at the new range.

Country music has always lived far beyond the stage. It is trucks, road trips, beach days and summer nights with a cooler close by. Coleman could hardly have picked a more natural artist to begin its first music partnership with. The limited edition Coleman x Kane Brown Collection is available now on the Coleman website. We'll also be keeping our fingers crossed it’s available to purchase via merch stands.